Communications Performance

In today’s competitive marketplace, brand expectations are increasing continuously. Brands must understand, challenge and surprise their customers more than ever. In this journey, it is important to measure your brand health. XSIGHTS Brand Health Model measures key brand metrics such as brand awareness (top of mind awareness, unaided, aided and total awareness) while offering a detailed understanding of its performance in comparison to its rivals.  For more information about our Brand Health Model, please contact us.

Pre-test surveys enable us to determine the effectiveness of advertisements before they are launched by exploring whether the message is perceived correctly and resonates as intended with target audiences. This enables any necessary revisions to advertisements to be made prior to launch. Post-test surveys measure the level of effectiveness and success of ads that have already been shared with the target audience. At the same time, the impact of advertising on brand image and awareness is observed along with the effect on purchasing.

XSIGHTS uses its own advertising, X-AD Model, for pre and post testing and offers benchmark values for over eight different sectors.  For more information on our X-AD Model, please contact us.

It may be a daunting experience to choose the right celebrity or ambassador for your brand. XSIGHTS conducts Celebrity Testing among the key consumers via online surveys. Alternative celebrities are rated based on their suitability, their compatibility with the brand as well as their impact on purchase. For more information, please contact us.

XSIGHTS worked with PR agencies and lobbying firms to design research that will raise awareness around a specific subject, product or service. These surveys tend to be nationally representative, receive media coverage, and often support a new market or policy decision. Please contact us. 

For more information about our Communications Performance Measurement, contact us.

XSIGHTS supports Performance Measurement for pharmaceutical companies’ representatives. The survey is conducted with physicians or pharmacists about their recall of specific products, its properties and the quality of the presentation by the medical representative.  This type of research is often used for performance incentives and it therefore has important implications. XSIGHTS’ quality assurance procedures and transparent project management ensure the fairness of the results. To this day, we have measured performance on the several medical conditions, for a full list click on the link.