About Us

Who We Are

At XSIGHTS, we are independent researchers driven by curiosity, integrity, and a genuine passion for discovery. Our mission is to observe, listen, and interpret the world with clarity—transforming complexity into understanding. We believe that true research requires both intellect and empathy: a keen awareness of global developments and a strong sense of responsibility to document the times we live in. A good researcher is not only an observer but also a visionary, able to recognize trends and anticipate future shifts. For us, research is more than a profession—it is a way of contributing to society, creating knowledge, and shaping the future.We are a team that values leadership, intelligence, and hard work, yet equally cherishes people, collaboration, and creativity. Each project expands our horizons, enriches our perspective, and strengthens our purpose.

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About Our Name

Change wording to the following: With the letter X standing for the ‘unknown’ and SIGHTS for ‘all there is to see’; XSIGHTS means ‘seeing the unknown’. XSIGHTS does exactly what its name means, and it has been ‘seeing the unknown’ from the very start. Our name reflects our vision which is bringing order to chaos. Our mission is to make a difference for a clients and support them in realizing their true potential. By brining data into the known, we make all the difference for our clients who then excel in their own missions. We build trust, sustainable relations with our clients and guide them through most crucial times. Please click for the list of countries where we have worked so far link.

Our Past, Present and Future

XSIGHTS was founded by Çiğdem Penn in a tiny spare bedroom in London in May, 2004. The blue in our corporate has stayed the same since our start, logo resembling the color of the walls in that small room where we started.

Çiğdem launched her career in management consulting after graduating from the London School of Economics where she focused on change management. Realizing that research was her true passion within consulting, Cigdem worked for two of the largest agencies in the UK and eventually built her own firm in 2004. Since then, Çiğdem has been awarded the ‘Making a Difference Award’ by the ESOMAR Foundation for her work on UN Sustainability Goals through market research. Below is a link to her life story:

Today XSIGHTS has gone far beyond that small bedroom in London, delivering research worldwide, across a wide range of sectors. XSIGHTS is a unique organisation which offers services to both the private and public sectors, combining insights from both areas of its work.

In the future, XSIGHTS will evolve as does everything does; we will continue to innovate new ways of data collection, adopt to new technologies in data collection and analysis and be at the forefront of paradigmatic shifts.

Whatever happens, our core values will always remain the same, along with the color of our logo.

Please follow the link for our values.

XSIGHTS Around The World

What We Do

We deliver research that makes difference.

At XSIGHTS, we deliver. We have been known for our experience in field operations, our detailed approach in project management and our rigor in analysis. As experienced researchers, we do not just give numbers; we untangle chaotic situations, answer difficult questions and offer valuable insight for our clients.

By bringing data into the unknown, we make all difference for our clients.