New Hair Product
Our customer developed a new hair care product but did not achieve the desired success in the market. XSIGHTS designed a product test when the negative customer feedback about the newly developed product began to harm the wider brand perception. In the study, customers received hair care products appropriate for their hair style, and used the products for two weeks, during which time they kept a daily diary. The diaries provided daily information about the changes (and reasons behind changes) in emotions, thoughts and behaviors before, during and after washing.
New Dishwasher Designed
Three different options for dishwashers of a leading German manufacturer were tested among women. In the research, participants were asked to fill out a «Dishwasher Diary» in order to identify their attitudes and behaviors related to dishwasher usage.
New TV Channel
Our client, an international media giant, requested a review of the concept of its new TV Channel. Through both qualitative and quantitative research methods, necessary and detailed information was collected on TV watching motivation and routines, programme preferences, and channel choices. New programme formats were introduced to Turkish viewers and their preferred formats, broadcast content and streaming options were identified.
Sensory Taste Tests with Children
XSIGHTS routinely conducts taste tests with children for products such as chocolate, milk products, biscuits and sweets. Children are invited to a studio environment where they try different variations of the same products and then rate each variation based on its overall appeal, smell, taste, consistency and provide feedback on how to improve each variation. All tests are carried out with parental consent and in line with ESOMAR Code of Conduct which can be accessed through this link.
Scent Tests
Before entering the market, new scent concepts were tested on target customers in XSIGHTS’ clinically designed studio. The emotions triggered by the scent, appreciation on the skin and in the bottle, purchase intentions, persistence and preponderance of the scent, and the adjectives defining the scent, were studied in detail within the scope of the research. Consumer feedback was provided to the client to inform the final version of the product. XSIGHTS recently conducted scent tests for a French company for a deodorant targeted for teenage girls.
Sensory Taste Tests
XSIGHTS routinely conducts taste tests with consumers for new products. Consumers are invited to a studio environment and try different variations of the same products and then rate each variation based on its overall appeal, smell, taste, consistency and provide feedback on how to improve each variation. XSIGHTS recently conducted sensory taste test for Kent Şeker in Turkey a part of Kraft Foods for Sour Patch products.