Brand Perception and Positioning Study
A lead Japanese copier and printer company commissioned XSIGHTS to conduct interviews with primary decision-makers who are responsible for purchasing equipment in Turkey. An in-depth market analysis was performed that identified the diversity of products of the companies, product brand preferences, brand awareness, effectiveness of marketing activities, and the products’ performance. Additionally, the performance of the sales team was examined to feed into local Key Performance Indicators (KPIs) for the local implementer.
Pro-women Branding
XSIGHTS has been exploring the minds of consumers about how to be a ‘women-friendly brand’ and its impact on purchasing decisions among women consumers.
Celebrity Selection
A global food giant approached XSIGHTS to evaluate the effect of its celebrity campaign on the target market. In the study Xsights assessed the image of the celebrity, the brand represented, the effect of the celebrity on product purchase, suitability of the celebrity with the brand, contribution to the brand, and likelihood of consumers using the brand.
Turkey Reputation Index (TRI)
Between 2011-2013, XSIGHTS launched the Turkey Reputation Index (TRI) in cooperation with Istanbul Commerce University. Within the content of TRI, factors of reputation in Turkey were determined, reputations of different sectors were compared, positioning of companies in comparison to each other within their respective sectors and across Turkey were measured – and the results established a reference source for corporate reputation management. XSIGHTS routinely conducts Corporate Reputation Surveys.
Perception of Prefabricated and Modular Housing Among Farmers
Our client wanted to determine the current situation and perceptions of prefabricated houses among farmers. The survey findings revealed that there is a need to increase the status of prefabricated buildings since the farmers did not consider them to be comfortable or safe. The survey resulted in a new marketing and pricing strategy for our client.
Formation of Brand Concepts Among Children
XSIGHTS carried out research, including a survey and focus group discussions, to understand how brands were affecting young children. The focus group discussions revealed that children as young as four have an initial understanding of a brand and can compare different brands. This research also showed that children who are too young to have abstract thinking capacity, literally interpret the advertising as presented. For instance, if the product says it ‘gives you wings, they expect to grow wings once they consume it.
OTC Positioning
Prior to market entry, XSIGHTS was commissioned to carry out a survey on Over the Counter (OTC) category by a large pharmaceutical company to position a new product in a crowded market, gaining significant market share in the first six months.
Pharma Detailing Role- Play
In this research, experienced medical representatives performed a live presentation in front of physicians, who then evaluated representatives’ performances and the choice of words in the text. At the end of the research our client was able to align its detailing with its global positioning as a knowledge leader. The results of this work significantly increased firm sales performance.
Online Tuition Service Survey
Doping Hafıza, offers private lessons online and is in-direct competition with free Content from Youtube. XSIGHTS conducted research into the expectations of students and parents as well as teachers, using both qualitative and quantitative methods. Doping Hafıza has since launched a very successful advertising campaign and increased its share by 8 % in a very competitive Turkish market.