Market entry for a new mobile application: This research was conducted in order to track the level of taxi usage via the BiTaksi mobile application, and to determine whether the AP increased taxi usage. Based upon the research findings, the firm was able to address cited obstacles for not using a mobile application. BiTaksi has now become a mainstream name on the streets of İstanbul, Ankara and İzmir.
International Market Entry Survey
This survey was conducted in six countries about different cuisines on behalf of an international food giant which was looking for the right markets to procure its ingredients. It focused on variations in how “healthy food” was defined and the most preferred country of origin for different products. For the report of this survey, please click the link.
Pre-Acquisition Survey
Prior the acquisition of Full Oil by LUKOİL, XSIGHTS Research and Consultancy conducted a pricing survey. The research provided fast and reliable findings to the client by collecting location-based prices of different oil companies, giving the client a chance to test the effect of location on pricing and to examine how brands positioned themselves in the sector
Feasibility Reports for Automotive Parts Industry
XSIGHTS has been commissioned by Automotive Export Association to conduct feasibility surveys in six different markets namely, Poland, Bulgaria, Czech Republic, Hungary, Tunisia and Egypt. These reports described the feasibility of investing in these countries while detailing their economic, legal and infrastructural circumstances. For a copy of the reports, please click the links below
Market Entry Reports for Canada and Russia
funded by the Mevlana Development Agency, in Turkey XSIGHTS provided extensive research in 10 sectors for local businesses to enter Canadian and Russian markets. These reports have been extensively used by Small to Medium Enterprises (SMEs) and supported Konya Chamber of Commerce’s initiative to increase the volume of exports.
Market Size Estimation Reports
XSIGHTS routinely conducts market size estimations before Initial Public Offerings (IPOs) and investment rounds for companies that are interested in accurately measuring their market size. Recently XSIGHTS helped Anatolian Diagnostics prior to their listing in Istanbul Stock Exchange.
Research on Sale of Washington Apples
A British marketing company that represents several F&B (Food and Beverage) brands approached XSIGHTS to increase its Washington Apples sales in the Middle East. XSIGHTS went to Dubai to interview Arab housewives, but the focus group discussions revealed that the key decision makers were not them but their ‘Didi’s who were employed for cooking and cleaning. Our client built a market strategy based on the results of XSIGHTS’ study, targeted immigrant household workers instead of Arab housewives.
Water Filtration Feasibility Research
Filtration is key to water the fields and it can be tricky depending on the water supply. XSIGHTS conducted a market feasibility study for a water filter brand which was interested in entering Bangladeshi market. XSIGHTS estimated market size, mapped the competition, and explored the needs of the Bangladeshi farmers, as well as the structure of the market. XSIGHTS also supported a market entry strategy for this organisation.